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This tactic can help you focus your ads on the most relevant Google PPC keywords.

In this case, it would be a good idea to add "sports jackets" and "outdoors jackets" as negative keywords to prevent your ads from showing for these queries. There's a chance that Google may show your ads to users who are searching for other types of jackets. When you list a negative keyword, you're telling Google not to show your ads for that keyword.įor example, say that you sell fashionable leather jackets and use the PPC keyword "leather jackets" in your campaign. Removing keywords is one thing, but you should also add negative keywords. Add Negative Keywords to Improve PPC Performance If you can't improve the ad copy to match the keyword, consider removing it from your PPC campaign.Īll in all, removing low-performing keywords is one of the best ways to improve your Google Ads performance. Then, try to rework your ad copy to better match the PPC keyword search intent. Try to understand why your ad isn't aligning with the users' search intent. Why? Likely, your ad doesn't match the search intent of the user. However, your ad isn't resonating with these users.

In this instance, Google shows your ad to users who submitted a query that includes your keyword. Next, identify which PPC keywords have a healthy number of impressions but very few clicks. Consider waiting a week to see if there's any improvement in the number of impressions.

If PPC keywords don't generate many impressions, it's a clear sign that users aren't searching the term. To spot underperforming PPC keywords, look for low impressions and clicks. Once you've improved your exact match keywords, it's time to remove any keywords that are undercutting your PPC campaign performance. Remove Low-Performing Keywords From Your PPC Campaigns